The brand Moschino is known for its eccentricity, provocativeness, and social commentary.

Founded by Franco Moschino in 1987, he left from his position at Gianni Versace to craft his own brand, creating interesting and unique designs, becoming based on pop culture and the desire to mock and make a joke of the fashion industry.

Slogans such as “fashion is full of chic”, “ready to where” and “bull chic” featured on his clothing.

The creation of perfumes came to the fore, with Moschino for Women being launched in 1987. The company has continued to produce both men and women’s fragrances under the Mopschino and Cheap and Chick (another line in the company), with 26 perfumes in the range.