Perfume and fashion designer Wolfgang Joop was born in 1978 in Germany. Starting off in hospitality and entered into a fashion competition sponsored by Constance magazine of which he was awarded the top three prizes.

From this success Joop forayed into fashion, journalism and eventually into the creator of the brand Joop!, the exclamation mark said to invoke energy and excitement.

Joop! Is known prolifically as a perfume designer, and he also has a place in the lifestyle market, today selling home goods, jewellery, accessories, eyewear, clothes, and fragrances; it has 48 perfumes to its name.