Founded in 1992, the car brand Hummer was created with the intent to offer a new off-road vehicle experience based upon the existing army and military vehicles.

The company got its start manufacturing such vehicles for the United States Armed Forces, and soon a range of fragrances was designed to reflect the rugged, masculine nature of the vehicles and the adventurous, outdoor image.

Their first fragrance was released in 2004, and it has proven to be a hit among car enthusiasts.

Their fragrance line is produced by mega-house Elizabeth Arden