Hollister Co is part of the fashion house Abercrombie and Fitch which was founded in 2001, creating the brand for young adults, with a beachy Southern California vibe and theme.

Their clothing and items bare the name of beaches in this area, and body products and fragrances are part of this theme also, evoking a beachy, surfing culture.

Designer Hollister has released thirty-nine fragrances appealing to the younger market, both for men and for women. 

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