Currently, in production with Procter & Gamble, the brand Escada was created by husband and wife team Margaretha and Wolfgang Ley in 1978 who created their own eclectic, colourful, patterned fashions, and cool glamour.

In 1990 Escada Beaute was founded and we saw the release of their first fragrance Escada.

Escada fragrances, like the company's fashions, are notable for their bright packaging and unusual bottle shapes. The company's emphasis on youthful, fruity-floral scents is credited by many with helping to establish fruity-floral as a new fragrance category.

There are sixty-four fragrances to the brand’s name, remaining popular today.

Fragrances such as Celebrate Now, Especially, Joyful, and Miami Blossom have been on top of the list for many years.