The perfume brand Creed was established in 1760 by James Henry Creed, originating from delivering scented gloves to English King George III.

The brand became popular among the elite and European royalty, with Creed designing perfumes specifically for this class. Millesime, a special distilling process, which is the signature of Creed, creates an Eau de Parfum that is high in concentration of the flower oils – a process rarely used in the fragrance industry.

Today there are eighty-three perfumes to its name, and the brand remains highly sought after within the perfume market, of which Aventus remains most popular.

It is also notable that Creed designed a fragrance specifically for the actress turned princess Grace Kelly.