Founded by Louis-Ulysse Chopard in 1860, Chopard was originally a watchmaking and jewelry company.

The company moved to Geneva, then the world capital of Haute Horlogerie ("Fine Watchmaking") in 1937.

The Swiss brand created its first fragrance, Casmir, in 1992, through a collaboration with the cosmetics brand L'Oreal. This was an immediate success, and since then Chopard has gone on to release numerous fragrances, one of which is the popular Wish.