Items in the Byredo collection range from fragrances, body products, and accessories and are made in Stockholm, Sweden, and was founded by Ben Gorham in 2006. 

Byredo now has fifty-eight perfumes in their range, the first being released in 2008. The brand's aim is to keep the formulas simple, with the belief that by using too many notes clash.

Selling in major department stores around the world, including Barney’s in New York and Liberty’s in London, the most popular of the range is Gypsy Water.