Baldessarini Hugo Boss

Designer Werner Baldessarini created his brand Baldessarini by Baldessarini in 1993.

After collaborating with the German fragrance and fashion house Hugo Boss as Chief Designer and member of the Board of Directors, he branched out to introduce himself as an individual entity selling luxury goods.

His first perfume creation, Baldessarini by Baldessarini, was launched in 2002 and won two FiFi awards in 2003—a first for a German designer. A series of successful men's fragrances were launched in the early 21st century, bearing the now-famous slogan "Separates the men from the boys".