The fragrance house Amouage was created by the Sultan of Omar, His Highness Sayyid Hamad bin Hamoud Al Bu Said, in 1983 who sought to bring back Middle Eastern fragrances into the perfume market.

In so doing ninety-four unique fragrances have been designed by French perfumer Guy Robert, bringing to life ancient and exotic creations and establishing a name and reputation for Amouage as a company selling luxury goods, which invoke feelings of ancient and exotic timeless perfume-making methods.