Founded in 1994 by Joseph Corre and Serena Reese, the brand Agent Provocateur became hugely successful as a designer of sophisticated, playful and adventurous lingerie, sleep wear and swimwear ranges. Full of both colour and classic tones such as nude, white, and black, the items showcase modern style and sophistication. The luxury intimates are made from beautiful fabrics, with modern and classic designs.
A fragrance range was released soon after which also proved to be highly successful. Now there are 24 perfumes to its name and it is considered to be a leader and well established in the lingerie market.