In 2006 Geza Schoen created the brand Escentric Molecules which revolutionised the fragrance industry.
The decision to use for the first time Iso E Super, an aroma molecule, propelled this new idea to stardom and changed existing concepts about perfume creation.
One fragrance would contain an unprecedented 65% of the molecule. The rest of the formula would consist of ingredients designed to underscore its low-lit mood.
It’s signature fragrance, the first created, is Escentric 01, which rippled the waters of the fragrance world as something new, innovating, and exciting.