Italian company Selectiva launched fragrance brand Aquolina in 2001, an offshoot of their business, and soon after the fragrance Pink Sugar was released in 2003 which has proven to be hugely popular. Following this, a men’s fragrance was launched, Steel Sugar, which was also well received by consumers.

With thirty-three perfumes in their collection, their decision to create perfumes to compliment their original bath range proved to be a great success.